Helping movie enthusiasts discover new and old favorites
In the days of video rental stores, you selected a movie by browsing a wall of cover art. It was a novel experience, but never a great way to select a movie.
When I joined the Redbox team (three months after beta), the browse experience was like all other digital streaming services at the time; a grid of box art. My initial focus was to work with the product and marketing teams to improve the user’s browsing experience.
In order to minimize browse time and get user’s watching faster, I introduced the idea of a dynamic media discovery panel that would decrease friction in the browse experience and increase watch time.
I’m a co-inventor of patent #20150020011 for Media Program Discovery UI Systems.
Now playing and Channels
Streamlining the browse experience was an improvement, but it was only a bandaid solution. How could we get people watching more, browsing less, and make discovering older content feel new and exciting again?
We introduced the idea of always on streaming channels of content that users could jump in and out of and would surface these hidden gems of content in an emergent way.
I worked on translating the new interaction model for title and series details using the card schema.
I built a high fidelity prototype that was used to evangelize the new experience across the organization, raise more investment dollars, and was used in our usability testing and validation. Prototype was built on older designs and thus the visual discrepancy
After my work on the new web experience, I took over the iOS mobile and tablet experiences. My focus was to identify and fix immediate user problems by simplifying the complicated navigation, create parity among the mobile user experiences, and begin re-orienting the experience toward the card based now playing interaction model.
Working with the product and development teams, we raised our iOS in store app rating from 3.5 to 4.2 stars in two releases!
ChromeCast and Airplay
After taking on the mobile experiences, I worked with the 10 foot product team to create the casting UX experiences for mobile.
Redbox was a great company and I loved working with so many fun and talented people. We created a new experience that excited users but never fully made it to market before RBI closed.
Redbox is still one of my favorite places I have worked. I made several friends with whom I still talk to many today, and went on to work with many of them again.
A few months before Redbox Instant closed, I was invited to joined Verizon to head up a mobile video project. This was the last design I created for the service. The closing of a chapter.